Sponsored Products (SP) are ads that serve at BestBuy.com, bought on a cost-per-click (CPC) basis and link to their product detail pages (PDP) at BestBuy.com. Sponsored products serve in contextually relevant places across the site, such as:

• Search and browse pages 
• The global home page 
• Product detail pages 
• Cart/checkout 
• The thank-you page 

These ads have a native look and feel of products at BestBuy.com.

• Increase visibility = incremental sales: Appear in high-traffic placements like search, browse, PDPs and even checkout pages, ensuring your products are seen by our high-intent shoppers.
• Increase sales velocity: Sponsored placements help move inventory faster by surfacing SKUs to shoppers already in-market and ready to convert.
• Maintain search dominance: Stay competitive by ensuring your products appear prominently in relevant search results.
• Affect search results among in-market shoppers: Ads are contextually placed to reach shoppers actively browsing your category, increasing the likelihood of conversion.
• Highly effective with Return on Ad Spend (ROAS): You can directly measure the impact of your investment.  
• SKU-level control, bidding, and reporting: Tailor bidding, reporting and optimization at the SKU level to focus on top-performing products or strategic priorities.
• Pay for performance: Sponsored Products run on a cost-per-click (CPC) model, meaning you only pay when a shopper clicks on your ad.
• Short lead-time with no creativity needed: Launch campaigns with minimal lead time. No custom creative is needed since ads pull directly from your product catalog.

It’s easy to get things moving with Sponsored Products. Follow these steps to begin:

Choose your products

Start with at least 10 SKUs if possible. The more products you include, the more opportunities your ads have to show up.

Set your goal

Pick an optimization model that matches your business objective:

1. Click optimizer: Great for driving traffic to your product pages
2. Conversion optimizer: Focuses on getting more purchases
3. Revenue optimizer: Aims to maximize return on ad spend (ROAS)

Set your budget and bids

Decide how much you want to spend daily and how much you’re willing to pay per click. A good starting point is about 20% above the minimum bid.

Launch and let it run

Give your campaign at least 30 days to gather data and optimize. Avoid making changes too early.

To get the most out of your experience, it’s important to optimize regularly and use strategic tools that enhance visibility and efficiency. Here are some key practices to boost your performance:

• Use auto pacing: This feature adjusts your daily spend based on traffic, helping you stay competitive during busy times.
• Check in weekly: Review your campaign once a week to spot trends and make informed adjustments.
• Boost top performers: If a product is doing well, consider increasing its bid to gain more visibility.
• Use keywords wisely:
  • Positive keywords help your ads show up for specific search terms.
  • Negative keywords prevent your ads from appearing in irrelevant searches.  (Use these sparingly.)

Promoting your products with Best Buy Ads is simple, fast and efficient. Here’s what makes getting started so seamless:

• No design work needed: Ads automatically use your product’s image, title and price from BestBuy.com.
• Fast activation: Ads typically go live within an hour.
• Only in-stock items show: If a product sells out, it won’t appear in Ads until it’s back in stock.
• Pre-orders are eligible: As long as a product can be purchased online, it can be advertised.

Sponsored Products are a simple, effective way to increase your product’s visibility and drive more sales at BestBuy.com. With flexible controls, clear reporting and no creative assets required, it’s a great tool for sellers of all experience levels.