Here’s how to successfully set up your campaign:
 

1. Log in - Log in to the My Ads platform using your credentials. After successfully logging in, you’ll be directed to the Campaign Management dashboard.
   
   
   
    
2. Create your new campaign - To begin creating a new campaign, select “+ Campaign” located within the Campaign Management dashboard.
   
   
   
      
3. Enter campaign name - Begin by entering a clear and descriptive campaign name. This helps you easily identify and manage your campaigns within the My Ads platform.
   
   
   
        
4. Choose your start and end dates
   • Start date: Choose the date you want your campaign to begin. This can be set to start immediately or at a future date. Once the campaign hits the live date, ads will begin serving.
   • End date (optional): You can choose to set an end date or leave it open-ended. Setting an end date is useful for time-sensitive promotions or seasonal campaigns. If no end date is selected, the campaign will continue running until it’s manually paused or the total budget is exhausted. Please note that an end date is required if you have automated daily pacing selected.
     
      
     
      
5. Set your budget - The total campaign budget defines the maximum amount you’re willing to spend over the entire duration of your campaign. This helps ensure you stay within your overall marketing budget while allowing flexibility for daily and monthly pacing. For this example, our total campaign budget will be $100.
   
   Please note: You can update your total campaign budget at any time during the campaign. Changes will take effect immediately and may influence pacing and delivery. It’s recommended that you review performance regularly and adjust as needed to align with your goals.
   
   
   
   
    
6. Set your monthly budget - My Ads provides two options for managing your monthly budget. This setting helps control your overall spend across the campaign duration.
   • Fixed monthly budget: Enter a specific dollar amount to cap your total spend for the month. This option is ideal if you have a defined budget and want to ensure consistent pacing throughout the campaign.
   • No monthly budget: No monthly cap is set. Your campaign will spend based on performance opportunities and daily budget settings. This option offers flexibility but requires close monitoring to avoid overspending.
     
     
     
     
      
7. Set your daily budget - Sponsored Products offers three options for setting a daily budget. Choose the one that fits your campaign goals:
   • Automated budget (recommended): Your campaign automatically adjusts your daily spend to maximize performance. This option is ideal if you want to let the system optimize delivery without manual adjustments.
   • Manual budget: Enter a specific daily amount to control how much you spend each day. This is useful if you have a fixed budget or want to test performance at a set spend level.
   • No daily budget (None): No daily cap is set. Your campaign will spend based on available opportunities and your overall budget. Use this option only if you're comfortable with variable daily spend.
     
     
     
     
      
8. Manage attribution settings - Attribution for Sponsored Products determines how credit for a sale is assigned to an ad interaction (click or view). This helps us understand which ads are driving conversions and optimize accordingly.
   
   Please note: This cannot be changed once the campaign launches. 
   
   
   
   
    
   • Product match types - Sponsored Products offers three levels of product match criteria for attributing conversions:
     1. Same product (default):
        1. The shopper must purchase the exact product (SKU) that was advertised
        2. This is the most precise attribution setting and is ideal for campaigns focused on individual product performance
     2. Same product, same category:
        1. The product purchased must belong to the same category as the advertised product
        2. Useful for evaluating performance at the category level, such as all products within "kitchen appliances"
     3. Same product, same category, same brand:
        1. The purchased product must be from the same brand as the advertised product
        2. Best suited for brand-level campaigns aiming to drive overall brand sales
           
           
           
            
   • Post-click attribution
     1. Lookback window: Seven days, 14 days (default), 30 days:
        1. Example: If a user clicks an ad and purchases the product 10 days later, a 14- or 30-day lookback window would attribute the sale to that click, but a seven-day window wouldn’t.
            
   • Post-view attribution
     1. Lookback window: One day (default), seven days, 14 days:
        1. Post-view attribution assigns credit for a sale to an ad that was seen but not clicked, as long as the purchase occurs within a defined lookback window. This helps advertisers measure the influence of ad impressions on conversions, especially brand awareness and upper-funnel strategies.
        2. You may also proceed without a post-view window by selecting “Lookback Window No Post-view"
           
            
9. Complete campaign settings - Click “Continue” once Campaign Settings are complete.
   
   
   
    
10. Create Ad Group name - Next, we continue to Ad Group Settings. An Ad Group is a part of your campaign where you choose specific products to promote, set a budget and select SKUs.
    
    Start by creating a name for your ad group:
    
    
    
     
11. Set start and end Ad Group dates - Select a start and end date for your Ad Group. This lets you control when specific Ad Groups (product sets or strategies) run within the campaign’s time frame. You can start or stop different Ad Groups at different times to match promotions or product availability.
     
12. Set Ad Group budget - This is similar to setting up a budget for your campaign total. Setting a budget at the Ad Group level lets you control how much of that total budget is used for specific product sets or targeting strategies. This helps you prioritize spend on high-performing or time-sensitive promotions while keeping everything within your campaign’s overall budget.
    
    
    
     
13. Choose products for the Add Group - Next, we will land on our product page. At this stage, we will proceed with selecting the products we want to add to the Ad Group. To add your product, click on “+ Products.”
    
    
    
     
14. Search for the products - Search for products utilizing the search bar. Items can be looked up using brand name, product name, description, color, SKU, BSIN or UPC.
    
    
    
     
15. Choose the product image - Once you find the product(s) you would like to add to your campaign, click the checkbox next to the product image to select.
    
    
    
     
16. Add products to your campaign - Once product(s) are selected and you would like to add them to your campaign, click Add Products.
    
    
    
     
17. Continue to the Bidding page - When you have added your product(s) to your campaign and would like to continue, click on the “Bidding” tab to proceed.
    
    
    
     
18. Select your optimizing strategy
    
    On the Bidding page, you’ll begin by selecting an optimization strategy for your campaign. These optimization strategies are based on your campaign objectives and goals:
    • Click optimizer: Use this if your goal is to drive traffic to your product pages. It’s ideal for new product launches or increasing brand visibility.
    • Conversion optimizer: This model focuses on getting more orders at the lowest cost per sale. It’s great for sellers focused on efficiency.
    • Revenue optimizer: This model aims to maximize return on ad spend (ROAS). It’s best for mature campaigns where profitability is the top priority.
      
      
      
       
19. Select your Base Bid
    
    The next selection on the bidding page is to select your Base Bid. You’ll see a minimum bid noted, but we recommend setting the base bid closer to the suggested bid range of $1.50 to $3.00 to ensure your ads are competitive in the auction. This range is based on what typically drives visibility and performance.
    
    Bidding at or near the suggested level helps ensure your products are more likely to appear in high-traffic placements. Ultimately, your bid strategy should align with your campaign goals, whether you're focused on awareness, traffic or conversions.
    
    
    
     
20. Set the maximum bid
    
    If you’re using a revenue or conversions optimization strategy, setting a maximum bid helps control how much you're willing to pay per click while still allowing the algorithm to optimize toward your goals.
    
    The system will automatically adjust bids in real time to prioritize placements that are more likely to drive sales or conversions, up to the Max Bid you set. This gives you a balance between performance and cost control, ensuring your spend aligns with your campaign objectives.
    
    
    
     
21. Continue to keywords
    
    Once you’re satisfied with your Bidding Strategy selections, select Continue to move on to the Keywords section.
    
    
    
     
22. Add positive and negative keywords
    
    Your next selection will be to add positive and negative keywords. This is a tactic used to refine your Sponsored Products targeting. Positive keywords help ensure your ads appear for relevant search terms, while negative keywords prevent your ads from showing on terms that don’t align with your goals.
    
    Whether you're focused on driving conversions, maximizing reach or improving efficiency, aligning your keyword strategy with your campaign objectives can significantly improve performance and return on ad spend.
    
    Please note: It’s recommended that you let your campaign run for seven to 10 days without keyword manipulations to allow the algorithm to optimize on your behalf.
    
    
    
    
    Positive keywords
    
    To add positive keywords, select “+ Keywords” in the upper right-hand corner.
    
    
    
    
    This opens a tab that lets you enter exact-matched positive keywords. Exact-match positive keywords are keywords that trigger your ad only when a shopper's search query matches the keyword exactly or is a close variant (such as plural forms, misspellings or reordered words with the same meaning). This match type offers the highest level of targeting precision. You may enter up to 1,000 positive keywords into your campaign.
    
    For example, if you use “wireless earbuds” as an exact match keyword, your ad will serve for that specific phrase, not for “wireless earbuds with mic” or “wireless earbuds for running.”
    
    
    
    
    Negative keywords
    
    To implement negative keywords, switch to the negative keywords tab by selecting Negative Keywords here.
    
    
    
    
    Click “+ Neg. Keywords.”
    
    
    
    
    From this tab, you can implement both broad match negative keywords and exact match negative keywords.
    
    Broad Match Negative Keywords
    
    These block your ads from showing for a wide range of related search terms. For example, if you add “wireless earbuds” as a broad-match negative keyword, your ad won’t appear for searches like “cheap wireless earbuds,” “noise-cancelling wireless earbuds” or “Bluetooth wireless earbuds.”
    
    However, it might still show for loosely related terms like “wireless headphones” or “cordless earphones.”
    
    Exact Match Negative Keywords
    
    These are more precise and block your ad only when the search term exactly matches the keyword or a close variant.
    
    If you use “wireless earbuds” as an exact match negative keyword, your ad will only be blocked for that specific phrase, not for “wireless earbuds with mic” or “wireless earbuds for running.”
    
    
    
     
23. Review your campaign input and selections
    
    Lastly, you’ll land on the Summary Review page. Please review all your campaign input to make sure all the information looks accurate.
    • Not ready to publish yet? No problem. You can go ahead and save this campaign by clicking Save Draft.
    • If everything looks good, go ahead and submit your campaign by clicking Publish.
      
      

With everything in place, your ads are ready to reach high-intent shoppers across Best Buy. Remember, campaign success doesn’t stop at launch — it’s built through ongoing optimization. Here are some things to monitor at the start of your campaign:

• Keyword performance: Keep an eye on what search terms are driving traffic and conversions. Adjust your strategy as needed to stay aligned with shopper intent.
• Campaign optimizers: Campaign optimizers automatically adjust bids and placements to improve performance. Regularly review their impact by checking metrics like ROAS, CTR and conversions. If performance stalls occur, consider adjusting different optimization tactics.
• Consumer behavior: Consumer behavior changes quickly. Regular check-ins, weekly reviews and optimizations can help you stay competitive and responsive.