You can find Sponsored Products placements on a variety of pages at BestBuy.com and on the Best Buy app, such as the home page, Search, Browse and Product Details pages.

Running a Sponsored Product campaign can:

• Increase visibility = incremental sales: Appear in high-traffic placements like search, browse, PDPs and even checkout pages, ensuring your products are seen by our high-intent shoppers.
• Increase sales velocity: Sponsored placements help move inventory faster by surfacing SKUs to shoppers already in-market and ready to convert.
• Maintain search dominance: Stay competitive by ensuring your products appear prominently in relevant search results. 
• Affect search results among in-market shoppers: Ads are contextually placed to reach shoppers actively browsing your category, increasing the likelihood of conversion.
• Be highly effective with Return On Ad Spend (ROAS): You can directly measure the impact of your investment.
• Provide SKU-level control, bidding, and reporting: Tailor bidding, reporting and optimization at the SKU level to focus on top-performing products or strategic priorities.
• Pay for performance: Sponsored Products runs on a cost-per-click (CPC) model, meaning you only pay when a shopper clicks on your ad.
• Offer short lead-times with no creativity needed: Launch campaigns with minimal lead time. No custom creative is needed since ads pull directly from your product catalog.

Yes. Best Buy has a unified first-price auction, so all campaigns are considered equal. The winner of the auction is determined by a combination of the SKUs:

• Relevancy to the ad placement: For example, if a customer searches for "laptop," the algorithm will assign a higher relevancy score to laptop computers than to laptop sleeves. While both are related, the former directly matches the shopper’s likely intent to purchase a device, making it more relevant for ad placement.
   
• The Bid: The highest bid is more likely to win the placement.
   
• Input from our algorithm: This shows SKUs that are more likely to lead to a click. This also relates back to relevancy.

Yes. While Sponsored Products campaigns at BestBuy.com are primarily driven by contextually relevant keywords and product data, you can influence where your ads appear by applying positive and negative keywords.

Positive keywords
These help ensure your ads are eligible to show when shoppers search for specific terms that align with your product strategy. For example, adding “wireless earbuds” signals to the ad server that you would like to prioritize visibility for that term. Please note: Adding positive keywords doesn’t guarantee increased exposure or performance.

Negative keywords
These prevent your ads from appearing in searches that aren’t relevant to your product (e.g., excluding “refurbished” if you only sell new items). The best practice is not to use negative keywords, as it removes you from the auction and relevant demand.

Using keyword controls can help improve campaign efficiency by focusing spend on high-intent traffic. They’re a lever for you to use to optimize toward your campaign objective.

Criteo offers different optimization models:

• Click optimizer: Maximizes traffic
• Conversion optimizer: Focuses on driving purchases
• Revenue optimizer: Prioritizes high-value conversions

The more SKUs you advertise, the larger coverage you’ll have across placements and the greater ability you’ll have to make more SKU-level optimizations. The recommended minimum number of SKUs is 10 to allow the algorithm to prioritize the best performers, with a maximum of 1,000 SKUs.

Please note: Ads will not render if a product is out of stock. So adding in more SKUs will allow the technology to serve the ads that drive engagement, while SKUs may go in and out of stock.  

Sponsored Products follow contextual and category boundaries to ensure that the ads appear in relevant locations (so that, for example, printers don’t serve when a customer searches for a refrigerator).

All ads are served contextually wherever they’re considered relevant. When setting up your campaigns, there will be an opportunity to increase bids for specific page types. However, this doesn’t guarantee the placement will be won within the auction.

Sponsored Products run through an auction that leverages a back-end algorithm. The auction uses these to determine which SKU to show in each placement:

• Contextual relevance
• CPC bids
• The quality score
• Historical campaign and category performance
• Buy Box logic

The algorithm will inform which SKU will most likely lead to a click or conversion, as its purpose is to drive engagement and clicks for the SKUs showcased.

The recommended minimum number of SKUs is 10, which allows the algorithm to prioritize the best performers. The more SKUs you advertise, the larger coverage you’ll have across placements. This allows a brand to be more competitive within its categories. The maximum number of SKUs is 1,000.

Sponsored Products mirror the information on the PDP, including price, ratings, product title and SKU image, so the ad is always correct.

No, existing organic product imagery is leveraged to serve the sponsored ads. Adjustments cannot be made to these images.

Sponsored Products should only show if the product is available to purchase online. The SKUs that show up in sponsored products are directly pulled from the Best Buy API, so if our API still shows that it is "in stock," it will show up in sponsored product ads.

Once a SKU is back in stock in our API, it will begin showing up in Sponsored Products again. The best practice is not to remove SKUs from a campaign when they go out of stock. That way, they can automatically be reactivated within a campaign when they have stock again.

SKUs are still able to show up in sponsored product ads if they’re on "pre-order" because they’re technically still available for a customer to purchase, regardless of when they will receive the product. A SKU will have the opportunity to serve sponsored product ads if there’s the ability to make an online conversion on the SKU at BestBuy.com.

Once the Sponsored Products campaign is set to go live, it only takes an hour or less for ads to go live.

If your ads aren’t showing, this could be due to:

• Budget caps being hit early in the day
• Low bid competitiveness
• SKU not winning the Buy Box
• Relevance mismatch with the page context

If your product doesn’t win the Buy Box at BestBuy.com, it will not be eligible to serve in Sponsored Product placements. The Buy Box winner is the seller whose offer is featured on the product detail page (PDP), and only that offer can be promoted through Sponsored Products.

This ensures that shoppers are directed to the most relevant and purchase-ready listings. To improve your chances of winning the Buy Box, ensure your pricing, shipping and fulfillment options are competitive.

My Ads will accept Visa, Mastercard, American Express and Discover. We will also accept a Best Buy co-branded Visa card. (Please note: The Best Buy Visa card will not earn any rewards and will not be eligible for financing plans.)

Not accepted: TreviPay, Best Buy consumer card (PLCC) and debit cards.