You can find Sponsored Products placements on a variety of pages on Bestbuy.com and the Bestbuy app, such as the home page, Search, Browse, and Product Details page. 

• Increase visibility = incremental sales 
• Increase sales velocity 
• Maintain search dominance 
• Affect search results among in-market shoppers 
• Highly effective with Return On Ad Spend (ROAS) 
• SKU-level control, bidding, and reporting 
• Pay for performance! Unless a customer clicks, there is no cost to the advertiser 
• Short lead-time with no creative needed 

Yes, Bestbuy has a unified first-price auction, so all campaigns are considered equal. 

The winner of the auction is determined by a combination of the SKUs:

1. Relevancy to the ad placement (example: the algorithm would give a higher relevancy score to bottled water products on the term “water” than water shoes)
    
2. Bid (the highest bid is more likely to win the placement)
    
3. Input from our algorithm to show SKUs that are more likely to lead to a click (this relates back to relevancy also)

The Managed Service option is helpful for brands with limited resources or limited knowledge, but some brands have more sophisticated media buying teams and would like more control over campaign set-up and optimizations.

While levels of support and service may differ between Bestbuy and Criteo, the platform itself is the same.

The more SKUs you advertise, the larger coverage you will have across placements and the ability to make more SKU-level optimizations. 

The recommended minimum number of SKUs is 10 to allow for the algorithm to prioritize the best performers, with a max of 1 K. Ads will not render if a product is out of stock. 
 

Sponsored Products follow contextual and category boundaries to ensure that the ads appear in relevant locations (so that printers do not serve when a customer searches for a refrigerator). All ads are served contextually wherever they are deemed relevant. When setting up your campaigns, there will be an opportunity to increase bids for specific page types, but this does not guarantee the placement will be won.

Sponsored Products run through an auction that leverages a back-end algorithm. The auction uses contextual relevance, CPC bids, the quality score, and Buy Box logic to determine which SKU to show in each placement. The algorithm will inform which SKU will most likely lead to a click or conversion. 

Your ads will reach high-intent shoppers ready to purchase on BestBuy.com, increase traffic to your product detail pages, and drive shoppers down the purchase funnel. You can choose which products to promote to target active shoppers and see the direct sales impact on advertising funds with product-level attribution. With the Cost-per-click pricing model, you will only pay for ads when a customer clicks on your product.

Sponsored products are based on a cost-per-click (CPC) pricing model. This means advertisers are only charged when a shopper clicks on the ad.

The recommended minimum number of SKUs is 10, which allows the algorithm to prioritize the best performers. The more SKUs you advertise, the larger coverage you will have across placements. This allows a brand to be more competitive within its categories. The maximum number of SKUs is 1,000.

Sponsored Products mirror the information on the PDP, including price, so the ad is always correct.

No, existing organic product imagery is leveraged to serve the sponsored ads. Adjustments cannot be made.

Sponsored Products should only show if the product is available to purchase online. With that said, the SKUs that show up in sponsored products are directly pulled from the Best Buy API, so if our API still shows that it is "in stock," it will show up in sponsored product ads.

Similarly to the question above, once a SKU is back in stock in our API, it will begin showing up in Sponsored Products, again.

SKUs are still able to show up in sponsored product ads if they are "pre-order," because they are technically still orderable within our API.  A SKU will have the opportunity to serve sponsored product ads if there is the ability to make an online conversion on the SKU on BestBuy.com.

Once the Sponsored Products campaign is set to go live, it only takes about an hour for ads to go live. 

My Ads will accept: Visa, Mastercard, American Express, and Discover. We will also accept a Best Buy co-branded Visa card. The Best Buy Visa card will not earn any rewards and will not be eligible for financing plans.

Not Accepted: Trevi pay, Best Buy Consumer card (PLCC), Debit cards

As a marketplace partner, you will automatically receive an invite to My Ads in late July. Keep an eye on your email.