Gathering Reviews for Best Buy Marketplace
In today’s digital landscape, 81% of shoppers research brands and products online before making a purchase. Product reviews often serve as the decisive factor in converting these potential shoppers into buyers. Recognizing this, Best Buy has implemented robust strategies to help Best Buy Marketplace Sellers gather and utilize customer feedback effectively.
Several of those programs to maximize their review potential include:
- Review Accelerator
- Review Syndication
All this is coupled with a comprehensive moderation process to ensure compliance and reliability. Here’s what you need to know about these programs and how you can participate.
Review Accelerator incentivizes organic customers with a My Best Buy™ membership to review their purchased products by offering them a promotional certificate in exchange for their review.
By building early momentum with high-quality, high-impact reviews, Review Accelerator drives confidence, reduces returns and accelerates conversion. It offers sellers the potential to achieve:
- Up to 10 times more organic reviews in the first 30–45 days of the product life cycle
- Up to 28% higher conversion when products earn 100+ reviews in the first 60 days
- Up to 14% fewer returns when products reach 100+ reviews early in their life cycle
Seeded reviews also drive richer content with more photos, more follow-ups and more trust.
How can you participate?
If you’re interested in offering targeted incentives for valuable customer feedback, submit this form to begin the process of participation in the Review Accelerator program.
Positive reviews not only enhance the reputation of sellers but also help products stand out in the highly competitive marketplace. Capitalize on this win-win for sellers and customers by participating today.
Do you already have reviews for your products? If so, you can capitalize on the opportunity to share these reviews with Best Buy and accelerate your sales funnel. For product reviews, Best Buy partners with BazaarVoice, a leader in review syndication. This collaboration ensures that reviews reach a broader audience by appearing across multiple platforms, amplifying the visibility of products.
How can you participate?
It’s important to note that, while Best Buy facilitates this opportunity, sellers must sign up for Bazaarvoice syndication separately. To get started, visit the Bazaarvoice website, click Learn More and then select Collect and Distribute UGC as the product interest.
Participating in the BazaarVoice network also provides you with additional opportunities to participate in questions and answers and user-generated content interactions. For more information and helpful FAQs, take a look at this resource.
Through these programs, Best Buy creates an ecosystem where reviews contribute positively to the growth of Best Buy Marketplace Sellers. Best Buy’s goal with our review programs is to help sellers gather meaningful and authentic reviews, which ensures a better buying experience for customers while supporting the success of our Sellers.