Seller Hub, Mirakl and My Ads are all part of Best Buy’s partner ecosystem, but they serve different purposes. Therefore, user permissions aren’t shared between platforms. You’ll require unique permissions for each platform.

Please note: Your Mirakl admin will be the first user permissioned to My Ads and will be the point of contact to invite additional users.

The system defines four primary user roles:

• Report Viewer: Focused on data access and reporting capabilities
• Campaign Manager: Responsible for managing and optimizing ad campaigns
• Admin: Holds broad access across reporting, user management and campaign functions
• Billing Admin: Specializes in financial and billing-related tasks and managing payment methods

Please note: The Billing Admin role can be combined (or “stacked”) with any of the other roles: Report Viewer, Campaign Manager or Admin. However, no other roles can be stacked with each other.

1. Reporting
   This category includes access to dashboards and downloadable campaign data. All roles: Report Viewer, Campaign Manager, and Admin have full access to:
   
   • Summary dashboards
   • Campaign reporting
   • Sponsored campaigns
   • Sponsored products reports
   
   Universal access ensures transparency and performance tracking across teams.
    
2. Group and watch reports
   These permissions support collaborative reporting and monitoring:
   
   Group/Stack Reports and managing Reports to Watch are available to Report Viewers, Campaign Managers and Admins, enabling them to organize and track key campaign metrics.
    
3. User management
   This category is more selectively granted:
   
   • Admins have full access to user management functions, including inviting, creating, updating and managing users.
   • Campaign Managers have limited access, primarily for viewing and downloading user lists.
   • Report Viewers and Billing Admins do not have access to user management features.
   
   This structure ensures that only authorized personnel can modify user data and access controls.
    
4. Campaign management
   Campaign Managers and Admins share access to:
   
   • Campaign management dashboards
   • Campaign creation, updates and management options
   
   Report Viewers and Billing Admins are excluded from campaign-level operations, maintaining a clear separation of duties.
    
5. Billing
   Billing permissions are restricted to Admins and Billing Admins, who can:
   
   • View billing information
   • Access billing options (Billing Admin only)
   • Manage credit cards (Billing Admin only)
   
   This ensures that financial data is handled securely and only by designated roles.
   
   Please note: There can only be one Billing Admin assigned per account.

1. Log in to My Ads.
    
2. On the My Ads dashboard, click on the Profile icon in the upper right corner. From there, a drop-down menu will appear. Select User Management.
   
    
   
    
3. Once on the User Management page, select “+ Add User.”
   
    
   
    
4. Once “+ Add User” is selected, a pop-up will appear where you may enter in the new user’s first and last name, the brand(s) the user is assigned and the role(s) the user will have.
   
    
   
    
5. Once all the information is filled out, select Send Invite to add this specified user.
   
    
   
    
6. The invited user will receive an email welcoming them to My Ads and providing a link to sign into their My Ads account. Example email: