A

Ad Groups
Foundational units within a campaign that group ads by shared characteristics such as dates, products, and targeting settings. Each campaign must contain at least one ad group to deliver ads.

Assisted Sales
Shoppers typically engage with several ads before making a purchase. Assisted sales capture the revenue from ads that were within your attribution window but were not the last interaction before a sale.

Assisted Units
Shoppers typically engage with several ads before making a purchase. Assisted units capture the number of units sold from ads that were within your attribution window but were not the last interaction before a sale.

Auction Win Rate 
The number of impressions won is divided by the total number of impressions that were bid on.

Audience
Total number of unique users who were eligible to have been served an ad.

Avg. CPC
The average price paid for a click on an ad for a campaign. It is calculated by dividing Ad Spend by Clicks.

Avg. CPM
The average price paid for 1,000 impressions on an ad for a campaign. It is calculated by dividing net Revenue by Impressions and multiplying that amount by 1,000.

Avg. eCPM
Effective cost per thousand impressions (eCPM) provides a way to compare campaigns that use CPC as the buying model with CPM campaigns. It is the money earned from CPC clicks divided by the impressions that drove those clicks.

B

Bid CPC (or Cost per Click)
Net price you pay for clicks on your ads. This is input by the user in the ad group settings.

Budget
Your advertising budget; set up for each campaign and/or ad group. A budget is set at the campaign and/or ad group level and can be capped or uncapped. Its currency is the account's default currency.

C

Campaign
A structured advertising initiative designed to promote specific products or brands through paid placements on digital platforms.

Campaign Status
A campaign's status can be Active or Inactive depending on the ad groups within the campaign. An Active campaign status means that at least one of your ad groups is active and, therefore, ads are delivering for that campaign. An Inactive campaign status means that all your ad groups are inactive and therefore none of the campaign’s ads are delivering.

Click
The number of times your ads were clicked on. When a shopper clicks on an ad, they are directed to the product detail page.

Click-Through Rate (CTR)
Click-Through Rate (CTR) is the percentage of shoppers who clicked on an ad that rendered on a page and is calculated by dividing the number of clicks by the number of placement impressions.

Click Optimizer
It aims at optimizing your ad performance towards more clicks. You can select this machine learning model when creating or editing an ad group.

Conversion Optimizer
This aims at optimizing your ad performance towards the best conversion rates (CPO). You can select this machine learning model when creating or editing an ad group.

Cost per Click (CPC)
Refers to the price you pay for each click in your ad unit.

Cost per Mille or Cost per 1000 Impressions (CPM)
Refers to the price you pay for each 1000 impressions of your ad unit.

E

End Date
Ending date of your campaign.

Exposed Users
The number of distinct visitors who were served an ad. Each user is counted only once, even if a user viewed the ad multiple times.

F

Frequency
The average number of times an ad is displayed to the same shopper. It is calculated by dividing the total number of impressions by unique visitors.

I

Impression
The number of times your ads were shown.
Note: It does not necessarily mean that your ad was viewed by the shopper. It also does not take into account the number of products that were available within the ad.

Invalid Clicks
These clicks were identified as unintentional or fraudulent by our traffic monitoring. They don't impact your campaign metrics, and you'll only be billed for valid clicks.

L

Lookback Window (Retargeting Window)
The number of days after a shopper visits your site during which they remain eligible to see sponsored products. Typically, 7–30 days.

P

Pace
Pacing options are defined at the ad group level:

• Daily pace: maximum daily spend
• Monthly pace: maximum monthly spend
• Automatic pace: automated daily spend based on the initial spend curve your ad group delivers

Placement Type
The page type on BestBuy.com where sponsored products can appear.

O

Order Value
The total revenue generated from your Ads. The attribution may vary depending on your campaign's attribution settings.

R

Reach rate
The number of unique users is divided by the total audience.

Remaining budget
Amount remaining for your ads to spend. It is calculated as the total budget minus the spend budget.

Return on Advertising Spend (ROAS)
Return on Ad Spend (ROAS) is calculated by dividing attributed sales by Net Revenue.

Revenue Optimizer
It aims at optimizing your ad performance towards the highest ROAS. You can select this
machine-learning model when creating or editing an ad group.

S

Sales
The generated sales amount that can be attributed to your ads.

SKU-Level Bidding
The ability to set individual bids (or bid multipliers) for each Stock-Keeping Unit in your feed, letting you invest more in your best-margin items.

Spend
Total cost or working media.

Stock-Keeping Unit (SKU)
A product you can add to your ad group.

U

Units
The number of units sold that can be attributed to your ads.

Unique Visitors
The number of distinct shoppers exposed to an ad within the reporting period. Each shopper is counted once using a cookie ID. We use cookie IDs to identify users across sessions on the same device. Each ID can last up to a year, provided the user does not clear their cookies.