Our customers have shopped with us very differently over the past 12 months, and we expect this difference in consumer behavior to continue for the long-term. While this was incorporated into our 2025 enterprise strategy when we unveiled it in 2019, we are accelerating our progress in Canada in 2021, in some key areas.

Best Buy Canada’s School Tech Grant program, in partnership with Samsung Canada, awards more than $125,000 to elementary and secondary schools across Canada 
Thirteen schools to receive grants for new computers and digital devices to inspire, motivate and empower students through new technology skills.

On January 15, we were excited to launch our new Top Deals experience on BestBuy.ca. The Top Deals experience promotes your hottest offers via a digitally native experience that minimizes customer shopping friction.

Simultaneously, we launched the new Top Deals branding on our other advertising channels, such as our digital ads which drive traffic to the Top Deals experience and product experience pages.