Overview

Intro

Best Buy is excited to share Top Deals reporting with our vendor partners:

The Top Deals program provides an opportunity for our partners to get their best products and offers in front of millions of loyal Best Buy customers.

Reporting centered around Top Deals is a key component in our overarching strategy to provide you with best-in-class measurement and reporting.

As our broader enterprise efforts to integrate technology and analytics into our business continue to mature, we will continue to evolve and grow the depth of insights we deliver through our Top Deals reporting as well.

Thank you for your partnership,

-Your Best Buy Team

Role and Intent

Top Deals is a digital hub that allows customers to browse and shop the hottest deals and best products on BestBuy.com.

Benefits of Participation

Best Buy leads the market with a shoppable deals platform that’s regularly user-tested and enhanced, while most other major retailers still use clunky digital copies of their print ads.
Top Deals is the main place customers and Blue Shirts go to find deals at Best Buy.
The navigational experience within Top Deals allows customers to find specific categories, brands, products, and member exclusive deals with ease.

Performance Metrics

The Top Deals program marketing has a reach of over 250MM impressions per week.
Top Deals placement generally increases the sales performance of a SKU.
- Revenue is higher for a SKU at a sale price when it’s placed in Top Deals compared to when it’s at that same price with no marketing.
Top Deals performance continues to outpace total BestBuy.com*
- Conversion Rate is 73bps higher than BestBuy.com average
- Revenue per Visit 52% higher than BestBuy.com average

In FY24 we will continue to test and iterate the Top Deals user experience to better engage our customers.