Best Buy Canada’s future-forward focus

Our customers have shopped with us very differently over the past 12 months, and we expect this difference in consumer behaviour to continue for the long-term. While this was incorporated into our 2025 enterprise strategy when we unveiled it in 2019, we are accelerating our progress in Canada in 2021, in some key areas:

• Becoming a truly digital-first organization 
• Investing in our Marketplace as a strategic asset

To support these areas we are making considerable investments in technology, we are bridging the gap between our on and offline customer experience and we are growing our marketplace team.