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Contents
Overview
Your Holiday Readiness Checklist
Product Data Standards
Enhanced Branded Content
Product Variations
The Importance of Adding Additional Details to your Seller Detail Page

Your Holiday Readiness Checklist

Your Holiday Readiness Checklist
Published Oct 19, 2026

With the critical holiday shopping season approaching, use this time to optimize your store for peak shopping demand. Here’s what to check before the season ramps up, plus a link to your year-round playbook for everything else.

Update your store hours and closures

Adjusting hours around a holiday? Update your store hours and closures in Mirakl so shipping timelines and delivery promises stay accurate for customers.

Check your shipping settings for holiday delivery

Review your shipping zones and delivery classes so customers get an accurate “get it by” date — especially with holiday order volume ramping up.

  • Review shipping best practices and use the shortest accurate lead time to ship.
  • Leverage the quick start guide to optimize your settings.
  • Want a hand? Contact the Marketplace team to learn about our shipping promise optimization program to fine-tune your settings for speed and accuracy.

Reminder on our return policies

  • Your store must follow Best Buy’s return policy and offer all return methods that Best Buy supports: In-Store, By Mail and Customer Address Pickup
  • Know how to properly process all of these return methods within the established SLAs.
  • Submit any Return Disputes within 60 days of seller payment

Prepare for upcoming sale events

  • Get familiar with Best Buy’s promotional calendar so you can plan pricing, inventory, and content around key holiday shopping moments.
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Your year-round Seller Playbook

  • Looking for more ways to grow beyond the holidays? Download the Seller Playbook — a one-stop checklist covering everything from item setup and ads to catalog health, so you always know what to focus on next.

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