Straightforward/honest - Use clear, sincere language, as if speaking to a friend. Avoid jargon, overly formal, and salesy terms. Our customers appreciate succinct messaging that’s simple and to the point.

Helpful - Every communication should provide solutions and answers our customers can trust. Rather than overt selling, the tone should shift to sincere guidance and support.

Purposeful - Our customers depend on their technology to learn, work, and communicate, as well as keep their homes comfortable and families fed. Their need for tech that functions properly is essential.

Warm - Our customers need to know we have their back and will always be here to help enrich their lives through technology.

• Knowledgeable
• Genuine
• Enthusiastic

Accessibility for Best Buy means ensuring all our customers have equal access to the information and offers on the products we sell, regardless of their ability level.

Best Buy makes every effort necessary to meet online usability and design requirements recommended by the World Wide Web Consortium (W3C) in its Web Content Accessibility Guidelines.

• Best Buy's Accessibility Guidelines (external link)
• World Wide Web Consortium (W3C) Standards (external link)

When providing product data for items, different types of written copy are submitted for each item. Language within product copy must not conflict with Best Buy's Return Policy (i.e. claims like 100% money-back guarantee and risk-free guarantee are not allowed).

Brand - the name the brand owner wants to communicate to the consumer to identify a line of trade items or services.

Product Name - the name used to build the product title. This will be displayed in various experiences across Best Buy platforms including on Product Detail and List pages online and on signs in stores.

Model Number - the manufacturer's internally assigned identifier for the trade item (e.g. manufacturer part number, or selection number).

Description - a paragraph that describes the product.

Feature Bullets - a list of features highlighting the capabilities of the product. These may include disclaimers that are often needed to specify the limits or special conditions of a feature.

Product Disclaimers - are often needed to specify the limits or special conditions of a feature.

Box Contents - indicates what's included in the package.

Title Construction - the customer-facing title of a product is automatically generated on the PDP by combining attributes (Brand + Condition + Product Name + Color) that are provided by vendors or sellers.

Brand - Brand should exactly match the branding on the physical products and within manufacturer documentation (including case sensitivity). Brands for video games should be the Game Developer. Brands for Software should be the Publisher. Branding for toys can be the parent brand or a sub-brand but should not be a character.

Product Name - Category-specific formulas should be exactly followed. Always refer to the latest category-specific product data standards. If no naming standards exist for the category, follow the “generic formula” below.    

Generic Formula: [Type of Product] + {Team/School Name/Brand Character*} *Required for licensed merchandise

Category-specific product name formulas have been optimized based on site experience needs and customer search data. Formulas should be followed exactly to ensure accurate search results and to enable site experiences.

Best Buy may add other provided attributes to the beginning or end of the product name (see Title Construction section below).

Within the product name …

• DO NOT add color, brand, or condition as they are automatically appended or prepended for most categories
• DO NOT use punctuation or asterisks. Connectors included in the category product data standards should be used. If there are no category product data standards, use connectors and, with, and for.
• DO NOT use ALL CAPS
• DO NOT provide the product name in a format that is difficult to read. Product names should be easy for customers to understand and use to compare. Keyword stuffing and duplicate information are not allowed within any copy as it leads to a poor user experience and reduced search rankings.

Model Number - Match the model number on the manufacturer specification sheet or the physical product.

Description - Write a paragraph in a conversational tone and attempt to make an emotional connection with the customer. Focus on the most pertinent product information without repeating verbatim in feature bullets. Include keywords as applicable for Search Engine Optimization while sounding natural and maintaining style. Examples include brand name, family name, model number, and key elements of the name (size, type, etc.).

Create unique copy for Best Buy and DO NOT copy from other sites (including Manufacturer).

Feature Bullets - Review Category Product Data Standards for category-specific formatting and preferred features to highlight. When possible, use second-person and call to action. Invite the customer to DO something by using “active” sentences where the subject is doing the action (In “passive” sentences, the subject of the sentence is receiving the action).

State the feature first in the feature bullet title (presented in bold text), then its benefit for how it can help the customer (Feature + Benefit).

Product Disclaimers - Review the Category Product Data Standards for category specific required disclaimers. Include any other applicable product disclaimers that may be present for the item making sure to add in asterisks or superscripts where they apply within the feature bullets and the product disclaimers section.

For one or two disclaimers:

• Place an asterisk where it applies within the applicable feature bullet then place the disclaimer within the product disclaimers starting with an asterisk.

For three or more disclaimers:

• Place a superscript where it applies within the applicable feature bullet then place the disclaimer in the product disclaimers starting with the superscript.
• Copy the superscript directly into the field or you can use the below superscript HTML codes:  
  • Superscript 1   ¹ 
  • Superscript 2   ²
  • Superscript 3   ³

Box Contents - Include the main product [Brand + Product Name] and any accessories, parts, or documentation included with the product.

Attributes used for Title Construction include: Brand, Color, Carrier, Edition, Size, Platform/Software Platform, Format, Year of Release, and Video Game Card Type.

As attributes are submitted the key differentiating attributes listed above may be automatically added to the end or the beginning of the Product Name based on the product category selected for the item. Following the latest category product data standards will ensure the product title for your item is constructed correctly.

• Examples:
  • Edition is added to the end of the Product Name for the Video Games category
  • Year of Release is added to the end of the Product Name for the Tablets category

Category-specific product data standards have been optimized based on customer search data and the needs of site experiences when using the product name data. Formulas should be followed exactly to ensure accurate search results and to enable site experiences.

The Brand and Color attributes are the most used attributes within title construction. As such, these elements should never be included within the Product Name.

Product Images - a representation of the product through a photograph or a diagram. Product images are displayed prominently on the product detail page and are also used across the website for additional experiences and pages. Product images are also used to sell the product in alternate channels and secondary markets.

Primary Image - the first image in the image carousel displayed on product pages and is the main image used in online customer experiences (e.g. PLP, gift with purchase, color swatches).

Non-Primary Images - all other images displayed on product pages except the primary image.

Images should not contain content that is not allowed and should meet all accessibility requirements outlined below. Vendor or Seller will indemnify and hold Best Buy harmless against any third-party claims arising from the use of any content (including images) provided by, or on behalf of, the Vendor or Seller to Best Buy.

Primary Image - the first image in the image carousel displayed on product pages and is the main image used in online customer experiences (e.g. PLP, gift with purchase, color swatches).

The primary image cannot include:

• Lifestyle images (including models/customers that require talent rights)
   
• Badges and icons
   
• Product packaging
  • Exception 1: Consumables or categories where packaging is a critical component
     
• Items or accessories that are not included with the product
  • Exception 2: Accessories and products with props for context
     
• Product in use
  • Exception 3: Products with screen or light in use
     
• Logos
  • Exception 4: Services and items that are not a physical product
     
• Text (including claims, promotions, and disclaimers)*
  • Exception 5: Text printed on the physical product
  • Exception 6: Text printed within the screen inset

*Primary images that include text are rejected from certain e-commerce channels (e.g. marketplace experiences, alternate sales channels) and, therefore, not allowed in order to allow for products to be sold across all channels.

Non-primary images - additional Images of the product. Image views of the individual product and product packaging views should have a white or neutral background (i.e. a color without much intensity or saturation – this includes whites, blacks, grays, tans, beiges, ivories, and creams).

This may include:

• Additional views of the product and any included accessories (e.g. back view, top view, zoom images of ports, remote control images, etc.)
   
• Lifestyle images (images depicting the product in a life-related activity)
   
• Product in use (this may include insets in TVs, monitors, and laptops showing the product in use or with an in-store display screen or start-up screen)
   
• Product Packaging
   
• Close-ups of important features
   
• Transformation (folded, expanded, open, closed)
   
• Images of the product containing additional products or accessories not included in the package (see Image Disclaimers)
   
• Images of products that appear cosmetically identical to the product being sold are allowed, however, they can only be used as secondary, not primary. Cosmetically the same may include variations in color, size, or interior components.
   
• Diagrams

Non-primary images cannot include:

• Product documentation that should be included within product documents  

Best Buy requires images to comply with WCAG on not allowing text as a part of the pixels of an image (allowed exceptions detailed above).

Images with embedded text cannot be:

• Found by search engines
   
• Read by screen readers
   
• Added to certain marketplaces
   

Product images containing additional products or accessories not included in the package require a disclaimer for customers to understand what is included in the product they are considering for purchase.

Image disclaimers are only allowed on non-primary images.

Images that include a compatible grayed-out product do not require disclaimers (see Props for Context).

The disclaimer must be from the approved list of disclaimers provided below and must be written in Arial 12pt font, centered on the bottom of the image, and in sentence casing.

• Best Buy adds disclaimers for Core products where Best Buy takes ownership of inventory
   
• Vendors supplying products via Supplier Direct Fulfillment and Marketplace Sellers must add disclaimers to their own images for products/accessories/parts sold separately, digital products, and products used within images for size reference.
   

Images of products with similar colored backgrounds require density to be applied for the product to stand out appropriately.

White product images require a set density for the product to be visible when placed on a zero-density white background.

• Minimum edge density of a white product should not be less than – (RGB – 234 – 234 – 234).
   
• Lighting on the overall image should give the product shape and not feel flat. See example images to the left.
   
• The product can have areas within the product edge that are pure white, no density, if they are highlights or are needed to give shape to the overall product.

This Gray Balance Value density chart and the White Density examples below can be provided to photographers to ensure products are visible within the photograph against the background.

White Density Examples

Some categories require a specific image angle for the primary image for consistency and to ensure an optimal shopping experience for the customer. The categories that require a specific angle to be submitted as the primary image are outlined below.

Packaging

Primary images with packaging* are acceptable for:

• Consumable categories (e.g. food, beverage, and batteries)
   
• Categories where packaging is a critical component of the product (e.g. special edition)

Packaging images can be provided from all angles (front, back, sides, top, bottom) and should be of high quality to ensure the customer can zoom in on the packaging and read the information.

* Products with images submitted with packaging as the primary image will not be able to be sold by external marketplaces because images that include text are rejected from certain e-commerce channels.

Props for Context

Primary images including a compatible parent product for props for context are acceptable and do not require a disclaimer for:

• Accessories that include the compatible parent product (e.g. screen protector for a watch/phone/tablet, a watch band, a case for a cell phone/laptop/tablet)
   
• A product with generic props for context (e.g. food in a bowl, paper in a printer, contents in a case, wine in a glass)

Screen or Light in Use

Primary images showing the screen or light in use are acceptable. Images of products with screens may include an in-store display screen or a start-up screen. Images of the product that include lights should be an accurate representation of how the product looks when in use by a customer.

Logos for Services and Digital Items

Primary images with a logo are acceptable for services, parts, and items that are not physical product (digital products).

Text on the Product

Primary images that include text when the text is printed on the physical product are acceptable.
 

Text in Screen Inset

Primary images that include text when the text is printed within the screen inset of the product.

Attributes that provide customers information on what qualities, features, or characteristics a product has. These are provided to customers in a list on the Product Detail Page and are used to create many experiences across the website. These experiences include compare, facets, variations, services, and image overlays.

Blind Box or Blind Packaged physical product cannot be seen when viewing the packaging and the customer does not know which specific design from a series they may be receiving. The exterior of the packaging does not show the actual item contents. Online, the customer cannot select a specific item and they get whichever product is selected for them by the shipper.

Panel Ready

An appliance that is Panel Ready comes with an unfinished front. This allows a customer to purchase a custom cover to be installed on the face or the front of their appliance that matches the rest of their cabinetry for a more high-end look and feel.