Product Reviews on Best Buy Marketplace
Store Setup
Product reviews provide shoppers with valuable insights that help them evaluate products and make confident purchasing decisions. From researching products online to comparing options before buying in-store, customers frequently turn to reviews to understand real-world product experiences. To help Marketplace sellers build review coverage on BestBuy.com, Best Buy offers access to several review partners and programs that can help collect, syndicate and generate authentic customer reviews.
Wholescale
Wholescale helps sellers expand authentic review coverage on BestBuy.com through affordable review syndication. If you already collect reviews on your own website, Wholescale enables you to syndicate authenticated customer reviews directly to your Best Buy product pages, helping build social proof, increase shopper confidence and improve conversion. Syndication pricing starts at $540 per year. A one-time fee applies to import your existing review history — see Wholescale's import pricing for details. Sellers without existing review content can also leverage Wholescale's review collection and product sampling solutions to generate new reviews and strengthen review coverage over time.
To learn more about Wholescale's review syndication, review collection and product sampling solutions, or to get started, schedule time with a Wholescale specialist.
Bazaarvoice
Bazaarvoice helps sellers expand the reach of their existing customer reviews through one of the world's largest review syndication networks. If you already collect ratings and reviews on your own website, Bazaarvoice can distribute that content across participating retail sites—including BestBuy.com—helping increase review coverage, build shopper confidence, and improve conversion. Bazaarvoice also supports questions and answers, visual content, and other forms of user-generated content (UGC).
Pricing & Scope - Review syndication is a paid service provided directly through Bazaarvoice. Pricing is custom scoped for each vendor based on several factors, including your overall review volume, product catalog size, and brand footprint.
Getting Started - To learn more and request a custom quote:
- Visit the Bazaarvoice Best Buy referral page and click Learn More.
- Select Collect and Distribute UGC as your primary product interest to connect with their team.
Review Accelerator incentivizes organic customers with a My Best Buy™ membership to review their purchased products by offering them a promotional certificate in exchange for a review.
If you’re interested in offering targeted incentives for valuable customer feedback, log in to My Ads to get started. Click Campaigns, then select Review Accelerator. Next, click Add products to search for and select eligible products. Choose the number of reviews you would like to purchase (minimum of 10 and maximum of 100), then complete the submission process.
By building early momentum with high-quality, high-impact reviews, Review Accelerator drives confidence, reduces returns and accelerates conversion. Seeded reviews also drive richer content with more photos, more follow-ups and more trust.
Review Accelerator FAQ
Why was I charged for all my reviews at once?
Review Accelerator is an upfront charge. Meaning, you purchase the full package at one time. The package never expires. As sales ramp up, the number of reviews you receive will also ramp.
How do I know if a review was from the Review Accelerator Program?
Reviews that were incentivized will have an “incentivized” label. This label indicates the review was from either the Review Accelerator Program or our sweepstakes program. There is nothing that indicates a difference between the two programs.
How much does a package of reviews cost?
A package of reviews consists of 10 reviews for $100.
How does this program work?
My Best Buy customers who purchase your product are incentivized to review your product in exchange for a promotional certificate.
How quickly can I expect to receive reviews?
Reviews are dependent on sales; the more sales you have, the more reviews you get. Purchases are eligible for the review incentive after the return period has ended.
Is reporting available for the campaign(s)?
While many vendors simply look to the PDP to see the live reviews and peruse them, we do offer an Excel export of the campaign results, as requested. These Excel reports ONLY contain weekly review counts earned by RA as compared to previous weeks. POP for Review Accelerator is measured solely based on review submission.