Product Reviews on Best Buy Marketplace
Store Setup
Product reviews provide shoppers with valuable insights that help them evaluate products and make confident purchasing decisions. From researching products online to comparing options before buying in-store, customers frequently turn to reviews to understand real-world product experiences. To help Marketplace sellers build review coverage on BestBuy.com, Best Buy offers access to several review partners and programs that can help collect, syndicate and generate authentic customer reviews.
Wholescale
Wholescale helps sellers expand authentic review coverage on BestBuy.com through affordable review syndication. If you already collect reviews on your own website, Wholescale enables you to syndicate authenticated customer reviews directly to your Best Buy product pages, helping build social proof, increase shopper confidence and improve conversion. Syndication pricing starts at $540 per year. A one-time fee applies to import your existing review history — see Wholescale's import pricing for details. Sellers without existing review content can also leverage Wholescale's review collection and product sampling solutions to generate new reviews and strengthen review coverage over time.
To learn more about Wholescale's review syndication, review collection and product sampling solutions, or to get started, schedule time with a Wholescale specialist.
Bazaarvoice
Bazaarvoice helps sellers expand the reach of their existing customer reviews through one of the world's largest review syndication networks. If you already collect ratings and reviews on your own website, Bazaarvoice can distribute that content across participating retail sites—including BestBuy.com—helping increase review coverage, build shopper confidence, and improve conversion. Bazaarvoice also supports questions and answers, visual content, and other forms of user-generated content (UGC).
Pricing & Scope - Review syndication is a paid service provided directly through Bazaarvoice. Pricing is custom scoped for each vendor based on several factors, including your overall review volume, product catalog size, and brand footprint.
Getting Started - To learn more and request a custom quote:
- Visit the Bazaarvoice Best Buy referral page and click Learn More.
- Select Collect and Distribute UGC as your primary product interest to connect with their team.
Wholescale
For new product launches or items with limited review coverage, Wholescale offers a product sampling program that helps sellers generate authentic customer reviews. Through the program, sellers select eligible products and define their target audience, and Wholescale coordinates product delivery to qualified reviewers who match the desired customer profile. Reviewers then provide verified feedback that can be syndicated across participating retail channels, including BestBuy.com. The program can help sellers build review volume, improve review recency, strengthen product credibility and support conversion on new or emerging products. To learn more about Wholescale's product sampling solutions, visit the Wholescale Product Sampling page or set up time for a Wholescale Sampling Demo.
Bazaarvoice
Looking to accelerate product discovery and build instant credibility for your hero products and new launches?
By working with Influenster by Bazaarvoice, brands can activate a passionate community of over 11 million verified consumers to generate authentic ratings, reviews, and social content that convert browsers into buyers.
What Influenster Delivers for Your Brand:
- Immediate Review Volume: Kickstart new product launches with hundreds of authentic reviews before or immediately upon hitting shelves.
- Omnichannel Syndication: Seamlessly distribute your reviews to Best Buy and other top retail partner websites across the Bazaarvoice Network.
- Authentic Social Buzz: Spark word-of-mouth buzz and user-generated photos and videos across Instagram and TikTok.
- Measurable Conversion Lift: Boost on-site and retail conversion rates by giving shoppers the confidence they need to purchase.
Getting Started - Participating is simple: choose your target audience, send samples or set up digital cashback campaigns, and watch authentic reviews and social engagement pour in. Learn More About Sampling Here.
Review Accelerator incentivizes organic customers with a My Best Buy™ membership to review their purchased products by offering a promotional certificate in exchange for a review.
If you’re interested in offering targeted incentives for valuable customer feedback, log in to My Ads to get started. Click Campaigns, then select Review Accelerator. Next, click Add products to search, then select eligible products. Choose the number of reviews you would like to purchase (minimum of 10 and maximum of 50), then complete the submission process.
By building early momentum with high-quality, high-impact reviews, Review Accelerator drives confidence, reduces returns and accelerates conversion. Seeded reviews also drive richer content with more photos, more follow-ups and more trust.
Review Accelerator FAQ
Why was I charged for all my reviews at once?
Review Accelerator is an upfront charge. Meaning, you purchase the full package at one time. The package never expires. As sales ramp up, the number of reviews you receive will also ramp.
How do I know if a review was from the Review Accelerator Program?
Reviews that were incentivized will have an “incentivized” label. This label indicates the review was from either the Review Accelerator Program or our sweepstakes program. There is nothing that indicates a difference between the two programs.
How much does a package of reviews cost?
A package of reviews consists of 10 reviews for $100.
How does this program work?
My Best Buy customers who purchase your product are incentivized to review your product in exchange for a promotional certificate.
How quickly can I expect to receive reviews?
Reviews are dependent on sales; the more sales you have, the more reviews you get. Purchases are eligible for the review incentive after the return period has ended.
Is reporting available for the campaign(s)?
While many vendors simply look to the PDP to see the live reviews and peruse them, we do offer an Excel export of the campaign results, as requested. These Excel reports ONLY contain weekly review counts earned by RA as compared to previous weeks. POP for Review Accelerator is measured solely based on review submission.
When shoppers have questions on a retailer's product page, they're moments away from a purchase decision, and unanswered questions mean lost sales. By participating in Best Buy's Q&A program through Bazaarvoice Connections, your brand can respond directly to shopper questions on Best Buy's site, in real time.
The benefits are clear:
- Increase conversion - Increase conversion: Answered questions reduce purchase hesitation and keep shoppers moving toward checkout
- Protect your brand - Ensure accurate, on-brand responses instead of leaving answers to other shoppers or competitors
- Low effort - Questions are routed directly to you through Connections, so you can respond from one centralized place across all your retail partners
- Build retailer relationships - Active participation signals you're a committed, high-value supplier partner
- Getting started is simple - Once connected, you'll receive question alerts and can respond instantly — turning shopper curiosity into confident purchases. Participating in Q&A is free for brands.
Ready to start answering? Reach out to learn how to activate Q&A through Bazaarvoice Connections today. You can also download this guide to set up your Connections account.
Ratings and reviews are often the final factor influencing whether a Best Buy shopper completes a purchase or walks away—and unaddressed feedback can cost you sales. Through Bazaarvoice's Review Response program, the premium offering within the Connections suite, your brand can publicly respond directly to customer reviews on Best Buy's product detail pages.
As a paid upgrade to the standard free Connections Q&A feature (which lets you answer pre-purchase shopper questions), Review Response allows you to manage both sides of the shopper journey—answering pre-purchase questions and engaging post-purchase feedback from one centralized platform.
The benefits are clear:
- Protect your brand reputation & build trust: Show prospective buyers you stand behind your products by providing official, verified brand responses with a distinguished "Brand Representative" badge directly on Best Buy's review feeds.
- Reduce product returns: Resolve setup confusion, minor troubleshooting issues, or common user errors directly in the review thread before a customer decides to return the item to Best Buy.
- Convert future shoppers: Unanswered negative reviews leave doubt. When future shoppers see that your brand actively addresses feedback and provides solutions, their purchase confidence increases.
- Streamlined management: Monitor and respond to both shopper Q&A and customer reviews across Best Buy and all your participating retail partners through one single Bazaarvoice platform.
Ready to start engaging with customer reviews on Best Buy? Visit the Bazaarvoice sign-up page to learn more and activate your account today.