Grow Revenue with My Ads
Your products are live on Best Buy Marketplace. Now it’s time to help more shoppers find them.
My Ads is your self-service advertising platform for Best Buy Marketplace—helping you boost product listings on BestBuy.com, reach high-intent shoppers and drive sales.
My Ads is your key to incremental revenue.
Best Buy shoppers are actively searching for products that improve their hobbies, homes and lives. My Ads helps your products show up during more of those customer journeys.
By activating ads—and not relying solely on organic search—you’ll capture demand that may otherwise be missed.
- Sellers in our Marketplace with the largest ad spend increases saw month-over-month GMV growth of up to 60%.
Strengthen your position over time.
More sales through My Ads can improve the overall performance of your products on BestBuy.com. Those paid signals support higher placement on organic search, helping you drive even more momentum and demand over time.
What are Sponsored Products?
Sponsored Products are cost-per-click ads that appear on BestBuy.com and link directly to your product detail pages (PDP).
They blend into the shopping experience, appearing contextually when visitors are browsing or searching for products like yours.
Efficiency with no risk.
Promoting your products with My Ads is simple, fast and efficient. With no design work needed, your ads typically go live within an hour of launching a campaign.
With our simple cost-per-click (CPC) pricing, you’re only charged if a customer engages with your products by clicking through to your PDP. And if your product sells out, it won’t trigger ads until it’s back in stock.
If you have a specific goal that you’re looking to accomplish—clicks, conversions or revenue—our ad optimizer can help you achieve a certain outcome. Ads will be optimized to achieve your objective, and you’ll receive real-time data to help make adjustments as the campaign progresses.
A Sponsored Products success story
Marketplace sellers are seeing significant growth by reaching more high intent customers. See how one brand increased sales velocity after integrating Sponsored Products into their advertising strategy.
Ready to unlock revenue with My Ads?
Set up your first campaign today.
Need more help getting started?
In My Ads, the right campaign setup is key to maximizing your success.
As you promote SKUs and manage spend, a few best practices can help My Ads learn and optimize more effectively from day one.
When setting up your campaign, follow these simple steps to put your ads in position to succeed.
- Start with your ten best.
If you’re promoting few or no SKUs at present, we recommend starting with ten of your most competitive products.
When considering which ten, pick products that:
Why ten? A broader product set gives the algorithm more data to learn from and identify which products are most likely to perform well in auction.
Once you’ve seen success with your first ten, we recommend expanding to even more of your relevant SKUs. Higher-spend campaigns benefit from a SKU set of around 16–25.
- Are competitively priced
- Have favorable shipping terms
- Include product reviews
- Have a history of success
- Use auto pacing.
Auto pacing adjusts daily spend based on traffic and opportunity.
This helps you avoid overspending on slower days while staying competitive when demand spikes during sales events, holidays and other key shopping moments.
- Use ad optimizer best practices.
My Ads offers an ad optimizer that allows you to narrow in on a specific objective. Select the one that matches your current business goal (and change models as your strategy evolves):
- Objective 1: Click Optimizer
Use this when your goal is to drive traffic to your product pages. It’s a strong fit for product launches, awareness and early discovery. - Objective 2: Conversion Optimizer
Built for sellers focused on efficiency, this is an objective for when your goal is to drive more orders at the lowest cost per sale. - Objective 3: Revenue Optimizer
Designed to maximize return on ad spend, this is best for mature campaigns where profitability is the priority.
- Objective 1: Click Optimizer
- Develop a bidding and keyword strategy.
CPC bids influence your visibility, competitiveness and efficiency. Start with bids at 20% above the floor, adjusting gradually as you run your campaigns.
Strong keywords also help you reach the right customers at the right time. Use positive keywords to expand reach and negative keywords to refine targeting. Throughout, be sure to give the campaign time to optimize so you can maximize your investment.
- Let campaigns run for at least 30 days.
Avoid making changes too early.
Your campaign needs time to gather data, optimize and stabilize. A longer learning period helps the algorithm make smarter bidding decisions and gives you a clearer view of performance.
Ready to improve performance?
Set up a campaign in My Ads today.
Launch My Ads
Launching a campaign in My Ads is just the beginning. Driving better performance comes from knowing what to do next.
Campaign reporting in My Ads gives you a clear view of how your SKUs are reaching high-intent shoppers, with visibility into impressions, clicks, spend and conversions. As your campaigns grow, you'll have the data you need to understand what's working, identify new opportunities and make informed adjustments.
With My Ads reporting, you can move from campaign setup to ongoing optimization with confidence.
View your reporting options.
To access reporting in My Ads, select the Reporting dropdown in the header.
From there, you can choose the view that fits your needs:
- Summary dashboard
See a roll-up view of all your campaigns.
- All campaigns
Review performance of your ad spend.
- Recent
Quickly return to campaigns you’ve viewed recently.
- Reports
Access custom reports, watched campaigns and stacked reports you’ve built.
Each view is designed to help you understand performance faster, monitor trends and identify the next best action.
Ready to boost revenue?
Set up your first campaign in My Ads today.
Launch My Ads
Reviews help shoppers choose with confidence.
For shoppers who research before they buy, impactful product reviews can be the deciding factor that turns interest into action.
Best Buy shoppers engage in a more in-depth customer journey with consumer electronics products compared to everyday staples. When narrowing down a purchase, they research and compare between brands—a process where reviews can be highly influential.
Having products with plenty of five-star ratings leads to deeper consideration and more sales. Best Buy Marketplace sellers use reviews to help build trust and improve the competitiveness of products—which is especially important when launching new products or building momentum for items with few or no reviews.
Gather valuable endorsements with Product Review Accelerator.
Product Review Accelerator invites customers with a My Best Buy™ membership to review products they purchased.
In exchange for a review, customers receive a promotional certificate.
This Product Review Accelerator system offers sellers the chance to get:
- Up to 10 times more organic reviews in the first 30–45 days of the product life cycle
- Up to 28% higher conversion when products earn 100+ reviews in the first 60 days
- Up to 14% fewer returns when products reach 100+ reviews early in their life cycle
Seeded reviews can also help create richer content, including more photos, more follow-ups and more shopper confidence.
If you’re interested in offering targeted incentives for valuable customer feedback, log in to My Ads to get started. Click Campaigns, then select Review Accelerator. Next, click Add products to search for and select eligible products. Choose the number of reviews you would like to purchase (minimum of 10 and maximum of 100), then complete the submission process.
Review Accelerator FAQs
Common questions include:
- Why was I charged for all my reviews at once?
- How do I know if a review came from the Review Accelerator program?
- How much does a package of reviews cost?
- How does the program work?
- How quickly can I expect to receive reviews?
- Is reporting available for campaigns?
View All My Ads FAQs (see chapter in left navigation or see section below)
Ready for a five-star experience?
Set up your first campaign today.
Launch My Ads
Have questions about advertising on Best Buy Marketplace?
Below are answers to common questions about campaign setup, billing and key advertising terms.
If you don’t see your question here, download the Setup Guide or reach out to our Support Team.
Download the Setup Guide
Contact Support
Sponsored Products FAQs
What are Sponsored Products?
Sponsored Products are cost-per-click ads that appear on BestBuy.com and link directly to your product detail pages.
Where do Sponsored Products appear?
They appear on BestBuy.com when customers are browsing or searching for products like yours.
Do I need creative assets?
No. Sponsored Products use your existing product content, so no design work is required.
How fast can my ads go live?
Ads typically go live within an hour of launching a campaign.
What happens if my product sells out?
If a product is out of stock, it won’t trigger ads until it’s back in stock.
Billing FAQs
When am I charged for Sponsored Products?
Sponsored Products are bought on a cost-per-click basis. You pay when a shopper clicks your ad.
What is the pricing model for Sponsored Products?
Sponsored Products are based on a cost-per-click pricing model. This means advertisers are only charged when a shopper clicks on the ad.
Can I control my spend?
Yes. My Ads allows you to manage budgets, pacing and bids so you can align investment to your goals.
How should I approach my investment?
Your ad investment should support your broader Marketplace growth strategy. For many sellers, consistent investment helps build visibility, sales velocity and stronger long-term performance. If you have a specific goal in mind, our ad optimizer can help you achieve a certain outcome.
Glossary of terms
CPC
Cost per click. The amount you pay when a shopper clicks your ad.
ROAS
Return on ad spend. A measure of revenue generated from your advertising investment.
GMV
Gross merchandise value. The total value of products sold.
Impression share
The share of available ad impressions your campaign captures.
TACOS
Total Ad Cost of Sales. A measure of ad spend compared with total sales.
Ready to boost revenue?
Set up your first campaign in My Ads today.
Launch My Ads