My Ads

Contents
My Ads
The Benefits of My Ads
How to get started with My Ads
Execution
Reporting
Sponsored Products
Ad Serving Logic
Automated Keywords
Sponsored Products FAQ
Sponsored Products Glossary of Terms
Frequently Asked Billing Questions
Sponsored Products: Best Practices & Optimizations
Gathering Reviews for Best Buy Marketplace
My Ads User Permissions

My Ads

My Ads
Published Apr 25, 2025

My Ads is Best Buy Ads self-service advertising hub. It’s flexible, customizable, and offers near-real-time reporting, allowing partners to create campaigns, review performance metrics and make optimizations, all in one place.

At Best Buy Ads, unparalleled inputs and results-based information dictate every move we make. With over 2.5 billion customer interactions per year—online, in-store, and in-home—we reach customers when and where they need us most. With our data-driven ecosystem, we put your message front and center, where ads turn to sales and curiosity to loyalty. It’s the kind of partnership that inspires success, with results that go beyond imagination.

Close the loop and take your business to the next level with Best Buy Ads.

The Benefits of My Ads

Access flexible, customizable reporting in near real-time for your campaigns that run directly with Best Buy.

How to get started with My Ads

My Ads is the application you will use to advertise with Best Buy Ads. There are a few steps to follow to gain access and get started, including adding users, adding a credit card and setting up a campaign.
 

How to Create an Account
 

  1. Your Primary Admin has received an invitation to create a Best Buy Profile. This will give them access to My Ads and Seller Hub. Other users who wish to access My Ads must first be invited to My Ads by the Primary Admin.

    Your Primary Admin contact in Mirakl is the email address listed under Settings > Store > Contact Details
     


    The email invitation was sent from noreply@marketplace.bestbuy.com with subject line “Time to set up your Marketplace Seller Hub profile” (example email below).
     



     

  2. Once your Primary Admin has logged into Seller Hub, they can navigate to My Ads through two links: 
     



     

  3. They must invite additional users to manage Ads through My Ads and assign user roles in My Ads and permissions. See “How to Manage Users” instructions below in My Ads.
     

  4. Make sure you have a Billing Admin assigned. This role is crucial in setting up campaigns. Your Billing Admin must add a payment method before you can publish campaigns. By default, your Primary Admin is also a Billing Admin and can add any users as Billing Admins.
     

How to Manage Users
 

  1. On the My Ads Dashboard, click on the profile icon in the upper right-hand corner. From there, a drop-down menu will appear. Select the option “User Management”.
     



     

  2. Once on the user management page, select “+ Add User.”

     




     

  3. Once “+ Add User” is selected, a pop-up will appear where you may enter in the new users first and last name, the brand(s) the user is assigned, and the role(s) the user will have.
     



     

  4. Once all information is filled out, select “send invite” to add this specified user.
     



     

  5. Invited user will receive an email welcoming them to My Ads where they can sign into their My Ads account (example email below).
     

Execution

No campaign minimum.

Reporting
  • Customize your view and reports as needed:
    • View by day, time, etc.
    • Generate and download clear, detailed Excel reports to share with your team.
  • Understand what worked on a granular level:
    • Look at metrics like impressions, clicks, ROAS, CTR, and more.
    • Compare results by product, placement, keyword, and more.