Sponsored Products
Sponsored Products are native product ads, bought on a cost-per-click basis that seamlessly integrate products into high-visibility locations—like search banners, suggested search boxes, in-list search results and more, across BestBuy.com and the Best Buy app. This leads to increased exposure, incremental sales and high return-on-ad-spend (ROAS).
Utilizing My Ads, our Best Buy Ads self-service campaign management and reporting platform, our partners can set up, optimize and pull real-time reporting for sponsored product campaigns.
Reach Shoppers: Reach high-intent shoppers ready to purchase on site with real-time targeting. Choose which products to promote to target active shoppers.
Drive Traffic: Dramatically increase traffic to your product detail pages. Elevating your product on the product listing page moves shoppers down the purchase funnel.
Attribute Sales: See direct sales impact on advertising dollars with product-level attribution, giving you full confidence in your marketing spend.
Maximize Reach and Brand Impact.
Brand Presence: Ideal for dominating brand presence online across relevant categories.
Target Core In-Market Shoppers: Always be in front of your customers, keeping your brand or products in prime real estate to maintain active consideration.
Increase Sales: Take over the key placements where brand competitors would have otherwise appeared.
Heavy Up During Key Periods: Drive more sales during new product launches or promotional periods, holidays or seasonal moments.
- Sponsored Products appear in contextually relevant placements across BestBuy.com and the Best Buy app to increase exposure. Increased visibility = Incremental sales.
- Sponsored Products are highly effective—driving a high return-on-ad-spend (ROAS).
- Ads are generated from the Best Buy product feed and users are sent to the SKUs' PDP.
- Closed-loop SKU-level control, bidding and reporting are available in real-time within the My Ads platform (online only).
- Pay for performance: Unless a customer clicks, there is no cost to the advertiser.
- Short lead times with no creative needed.
- Native look and feel.
- You have the ability to adjust daily/monthly pacing, CPC bids, bid multipliers, products included and view reports on demand.
- You have hands-on keyboard access to manage your sponsored product campaigns.
- With no DSP fees, your working media goes further.
- The shopper searches or browses a product category on BestBuy.com.
- Best Buy Ads algorithm determines the best SKU to serve in the sponsored ad.
- The shopper clicks and is taken to the product detail page for conversion.
- Reach high-intent shoppers in real-time, converting interest into sales.
- Accurately ties effort to sales across devices.
- Analyzes performance to the SKU level to guide winning strategies.
Relevancy Rules: Best Buy Ads will ensure that the products shown on the page are contextually relevant based on your taxonomy and browsing behavior.
Keyword Model: Best Buy Ads predicts the conversion probability for the search keyword to choose the best product to display.
Automatic Bidding: Best Buy Ads will then optimize bids based on intent signals to ensure shoppers are shown the product that is most likely to result in engagement.
Building Creative: No creative is required because ads should look native, like existing product tiles.
Ad Placement Selection: Ads will render on all eligible placements, but campaign optimizations can boost bids across available placements.
Keywords: Best Buy Ads has a self-learning keyword algorithm that will collect and use highly relevant keywords for all advertised SKUs automatically. If needed, you can also manually add keywords.