News

News

Welcome to new Brand Advocate page! Program Participants should look to this space for resources, materials, and program updates.

May 2022

Changes Coming to Brand Advocate Weekly Reporting

A few months ago, Brand Advocate program participants replied to a reporting survey, intended to help us understand how vendors are leveraging our product data reporting and to help identify areas of improvement. The feedback was collected and analyzed, resulting in some notable reporting improvements!

Survey Said: Brand Advocate program participants leverage the weekly reporting to see how PDPs are performing at a SKU level but were left seeking a high-level summary to better identify takeaways from last week.

What’s New: Starting in late May, a by-category summary will be added to the Weekly SKU Report, intended to provide an at-a-glance summary of category performance, compared to the same time last year, with the continued visibility of SKU level results. This better enables analysis and conclusions captured from a week’s worth of reporting data.

You may also notice other enhancements informed by your survey responses. Brand Advocates have added insights to their weekly updates, as well as created Project Highlights and Recommendations sections in monthly reporting, to better summarize and highlight the customer impact of our product data work. Thank you for the input as we look to continuously improve our reporting on product data health in pursuit of our Customer Obsession!

https://partners.bestbuy.com/-/brand-advocate-program-overview