What is Enhanced Branded Content (EBC)?

Enhanced Branded Content (EBC) is supplemental content displayed on eligible Best Buy product detail pages (PDPs). EBC allows brands to enrich the customer shopping experience with additional product information, visual assets, and brand storytelling beyond standard product specifications and descriptions.

Why use Enhanced Branded Content?

EBC helps brands highlight key product features, benefits, and differentiators while providing customers with a more engaging and informative shopping experience. By showcasing richer content, brands can help customers better understand their products and make more informed purchasing decisions.

Where is Enhanced Branded Content displayed?

EBC is currently displayed on BestBuy.com and the Best Buy app.

How do I submit Enhanced Branded Content?

Sellers can submit EBC through one of Best Buy's approved content providers. These providers work with brands to create, manage, and distribute EBC to Best Buy product detail pages.

Approved Content Providers

Best Buy maintains a list of approved content providers that support EBC submissions. Use the links to learn more and get started with these partners.