Getting Started with Your Best Buy Seller Hub Account
Support
Once your store has been successfully onboarded in Mirakl—including passing the KYC (Know Your Customer) process and listing at least one active offer—you’ll be invited to set up your Seller Hub account to gain access to:
- Promote products through My Ads
- Track performance with Best Buy-exclusive insights
- Additional seller tools and support
This guide walks you through the invitation process and outlines what to expect during setup.
Before receiving an invitation to create your Seller Hub account, your store must meet the following criteria:
- Your store is Open in Mirakl
- KYC process completed
- At least one active offer listed
Once these conditions are met, your store will receive an invitation to log in to the Seller Hub.
If you are still onboarding, you can access all necessary Seller Hub articles and support forms without needing to log in.
An email invitation will be sent to the contact email listed in your Mirakl store. You can verify this by going to Settings > Store > Contact Details.
- Sender: noreply@marketplace.bestbuy.com
- Subject Line: Time to set up your Marketplace Seller Hub profile
The email welcomes you to the Marketplace and highlights the key benefits of Seller Hub, including a secure link to begin setting up your Seller Hub account. Click the Set up your profile button to begin.
After clicking the link in the email, you’ll be guided through the following steps:
- Complete your profile information, including store details
- Create login credentials
Email ownership confirmation
As part of the setup, you’ll receive a confirmation email to verify that you are the owner of the email address used. It’s important to validate the exact email address displayed on the screen during setup.
Note: Some sellers use distribution or shared inboxes. The first user must be created using the email address listed in Mirakl. This ensures proper account linkage and access.
Adding additional users
Once your initial login is complete, you can add other team members to your Seller Hub account:
- Click the User icon in the upper-right corner of the Seller Hub dashboard.
- Select Manage Team from the dropdown menu.
- Click Add a Team Member.
- Enter the new user’s information and assign their role.
The invited user will receive an email with a link to complete their account setup.
Managing users across platforms
It’s important to remember that user management is handled separately across the following systems:
- Mirakl: For day-to-day order, product, and offer management
- Seller Hub: For operational tools, guides, and support forms
- My Ads: For promotional campaigns and ad management
Each platform requires its own user setup and permissions.
The Seller Hub is your central workspace for managing your Marketplace store. Key features include:
- My Ads: Promote your products to increase visibility
- Reports: Monitor performance and operational metrics
- Store Management Tools: Update store details and track activity
- Didn’t receive the email?
Check your spam folder or verify your contact email in Mirakl.
- Still need help?
Reach out to your onboarding contact or submit a support form.