Best Buy launches new advertising business, Best Buy Ads
Best Buy launches new advertising business, Best Buy AdsPublished 01/04/2022
KEEGAN SHOUTZ - STAFF WRITER
For decades, Best Buy has been helping customers discover, try and buy some of the most innovative products out there. We’d go so far to say that no one knows consumer technology — and has the deep relationships with the people who buy it — like we do.
That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help you discover new and relevant products, services and offers. We partner with the brands that matter to you and, based on our deep customer relationships and insights, provide meaningful messages to you at the right times.
At Best Buy, we interact with our customers 3 billion times a year — in our stores, in their homes and online. These relationships last longer and run deeper than most. Knowing our customers on this level means we can help the brands you love cut through the clutter with ads that won’t waste your time. With Best Buy Ads, we can show you more of what interests you, when it interests you, and even help you save money. It could be for products we already sell, or for things that will help meet your needs.
That’s a valuable service for our partner brands (and another revenue stream for us).
We have spent the past few years building a business that can analyze the data from our customer relationships and recommend relevant ways to connect with you based on cutting-edge math and data science. It’s an innovative approach to advertising and is in line with the innovative tech we sell. Just what you’d expect from Best Buy.
Diversifying an industry, creating equitable opportunities
There’s more to Best Buy Ads than connecting brands with shoppers. We’ve taken a hard look at ourselves and the industries we belong to. In the advertising industry alone, 73 % of hires are white, per labor market data.
We’ve pledged to do better and, last year, Best Buy unveiled a five-year plan to address underrepresentation, technology inequities and create educational and career opportunities for those who need it most.
With the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused Career Pathways program through Best Buy Teen Tech Center locations across the country. These are places where teens in disinvested communities can find inspiration and resources to channel their talents, energy and ideas into brighter futures.
Starting in February 2022, this advertising program will help strengthen skills used in that industry. Advertising roles encompass a wide range of skillsets, many of which are rooted in the creative pursuits that draw youth to our Teen Tech Centers.
We will build on existing partnerships with nonprofits and program partners — as well as engage with advertising agencies, media firms, and brands — to create opportunities and a pipeline of fresh, diverse talent for advertising industry careers.
For more information on Best Buy Ads, visit BestBuyAds.com.
For the full article, please access the Best Buy Corporate site.